Embrace the ritual.
Project completed while working with OJO Creative
Freecaf is redefining coffee for those who treasure their daily brew but are ready to leave caffeine and its side effects behind. Designed to deliver all the flavor, aroma, and comfort of your favorite cup, Freecaf is 100% caffeine-free, organic, and free from chemicals or any other nasties. It’s a choice that lets you enjoy the ritual of coffee while feeling your best.
When the Freecaf team approached me, it was clear this wasn’t just a product launch—it was the beginning of a movement. To bring their vision to life, I delivered a comprehensive range of creative services, including brand strategy (encompassing brand story and language development), brand identity, logo design, packaging design, and web design.Together, we crafted a brand that embodies the mission of Freecaf: to create mindful moments and exceptional coffee experiences without compromise.
Every detail—from the thoughtfully designed logo and packaging to the user-friendly website—was created to reflect the essence of Freecaf. Vibrant photography, a warm and approachable tone, and a cohesive color palette all work together to celebrate the joy of coffee—without the buzz.
The result is a bold, fresh brand that resonates with coffee lovers seeking a new way to savor their brew. Freecaf isn’t just caffeine-free coffee; it’s a delicious way to embrace balance, flavor, and wellbeing in every cup. Welcome to the next generation of coffee.
