Stand up for what matters.
Project completed while working with OJO Creative
For over a century, the Australian Nursing and Midwifery Federation (SA Branch) has been a powerful voice for nurses, midwives, and personal care assistants across South Australia. They tirelessly advocate for their members’ rights, working toward positive outcomes at local, state, and federal levels, while fostering meaningful conversations about the issues shaping their professions.
When I was approached to create a campaign for ANMF (SA Branch), I saw an opportunity to go beyond a single initiative. I developed a dynamic campaign brand—an enduring platform designed to amplify their message and strengthen their connection with the community.
My goal was to craft a campaign identity that feels empowering, active, and bold while staying true to the warmth and care that define the ANMF’s spirit. Through a thoughtful blend of vibrant colours, bold typography, authentic photography, and uplifting language, I established a foundation for all future campaigns. This adaptable framework ensures each message resonates while maintaining a consistent and recognizable presence.
With this approach, the ANMF’s campaigns can continue to inspire action and advocacy by creating a lasting impression that empowers their members and engages the broader community. This consistent and adaptable branding allows their message to cut through the noise, ensuring that each campaign reinforces the vital role of nurses, midwives, and personal care assistants in our lives.
By building a strong, recognizable identity, ANMF can amplify the voices of its members, drawing attention to the challenges they face and the critical contributions they make. It’s not just about raising awareness—it’s about galvanizing support, sparking meaningful dialogue, and driving real change for those who dedicate their lives to caring for others.
This work reflects the ANMF’s unwavering commitment to advocating for fairer conditions, greater recognition, and stronger support for their members while fostering a sense of pride and unity within the professions they represent. Ultimately, this approach ensures that the ANMF’s campaigns resonate deeply and leave a lasting legacy of care, strength, and collective action.
