Rebrand builds value.
Project completed while working with OJO Creative
Since 1972, Halpin Wealth has been helping South Aussie business owners and professionals grow, protect, and manage their wealth. From retirement planning to superannuation, risk protection, and more, they’ve built a reputation for trusted, long-term partnerships with their clients.
But let’s be real—after decades in the game, their branding wasn’t doing them justice. During a deep-dive brand discovery session, I uncovered something important: while Halpin had the expertise and a solid reputation, their look and message felt outdated. It was time to bring their brand into the present and showcase them as the industry leaders they truly are.
I worked with Halpin to sharpen their focus, creating clear, engaging language and a fresh, modern identity that reflects their expertise. From a sleek new website to updated signage and promotional materials, I helped give their brand the transformation it deserved.
And it didn’t stop there! Halpin’s sister company, Charter Capital Finance, got some attention too. By tweaking the Halpin logo and messaging, I created a cohesive yet distinct identity for both sides of the business. Now, whether it’s Halpin or Charter, the brand feels polished, professional, and perfectly aligned.
